About Wits Business Review

About Wits Business Review
About the WBR The Wits Business Review (WBR)—officially the Wits Business School Review of Business, Management and Strategy—is a forward-looking academic and practitioner journal dedicated to reshaping how business and management research is conceived and applied across Africa. Hosted by the Wits Business School (WBS), the WBR is more than a journal: it is a vibrant platform for critical inquiry, strategic insight, and actionable knowledge that bridges academia, policy, and practice.

Rooted in Africa and connected to the world, the WBR highlights the continent's business innovations, contextual challenges, and entrepreneurial spirit. It serves as a knowledge hub that aligns with WBS’s mission of academic excellence, societal relevance, and global influence.

Why the WBR?
Africa's stories, strategies, and innovations remain underrepresented in global discourse. The WBR was conceived to change this reality by addressing persistent gaps in the literature and creating a forum for research that:

• Reflects the realities and diversity of African markets and enterprises.
• Translates academic theory into practical strategies for industry leaders, entrepreneurs, and policymakers.
• Champions African-led thinking and showcases the continent as a laboratory of innovation, resilience, and growth.
• Connects disciplines and promotes sustainable, inclusive, and ethical business practices across the continent.

By doing so, the WBR places Africa at the heart of global conversations about business transformation, innovation, and strategic management.

Our Vision
To be the leading journal for advancing knowledge, fostering innovation, and promoting transformative research and practices in business, management, and strategy across the African continent and emerging markets.

Our Mission
We aim to foster a high-impact intellectual ecosystem that empowers researchers, practitioners, and policymakers to co-create knowledge that drives:

• Inclusive and sustainable economic development.
• Innovation and entrepreneurial ecosystems
• Policy and regulatory evolution
• Global recognition of African contributions to business science and practice

Our Scope
The Wits Business Review publishes high-quality, original research that reflects the evolving landscape of business, management, and strategy across Africa and other emerging markets. The journal welcomes interdisciplinary contributions and context-specific studies that inform both theory and practice. Core thematic areas include, but are not limited to:

• Strategy and competitiveness in African markets.
• Entrepreneurship, innovation, and the informal economy.
• Sustainability, ESG, and corporate governance
• Economic development, trade, and policy (e.g. AfCFTA).
• Digital transformation, FinTech, and AI.
• Supply chain management and infrastructure
• Leadership, HRM, and organisational behaviour.
• International business, FDI, and diaspora engagement.